Search Engine Optimization for Blogs – SEO By Darren Rowse (ProBlogger) TrendyVoice

13 April 2017

Search Engine Optimization for Blogs – SEO By Darren Rowse (ProBlogger)




 

Search Engine Optimization for Blogs – SEO

This Post Was Originally Posted By Darren Rowse 15th of August 2005 Search Engine Optimization 307

Search Engine Optimization is something that makes many blogger’s heads spin – I know this because every time I write an SEO article I get comments from bloggers telling me that its too big a topic and that they’d rather just write ‘quality content’.
Whilst I’ll never argue that quality content should be anything but a first priority in blogging, the fact is that there are many millions of pages of great writing languishing around at the bottom of search engines results pages that deserve to be read by many but which rarely see the light of day because their authors have failed to understand that just a few simple tweaks in the writing process could see them ranking considerably higher.
So it’s time for another series – this time on Search Engine Optimization for Blogs!
People often ask me ‘how do I get ranked number one in (((insert favourite search engine here)))?
My answer usually starts with – ‘I don’t really know what I’m talking about….but….’
You see whilst some of my blogs rank very highly on different search engines – I often don’t really know why. Much of what I do is educated guessing and experimentation. I do read a lot of other people’s advice on the topic, but the more I read the more I realize that I’m not alone in my guess work – virtually every article I read is a ‘best guess’ of some kind.
My main advice to people wanting to optimize their blogs for Search Engines is to keep it simple. Start with quality content on a specific topic and then tweak it using the best current advice going around.
When I think about SEO for my blogs I tend to divide the things I focus upon into two parts – offsite and onsite search engine optimization techniques. Offsite techniques are more about what others do on their websites in linking to you, onsite techniques you have more control over as you write.

Off Site SEO Techniques

Off site SEO techniques are as the name suggests factors from outside the site itself (ie from other sites) that impact the blog’s ranking in search engines. Many of these factors are outside the blogger’s control – however they are useful to know. The most obvious and probably most powerful offsite factor are Inbound Links (something I’ve already referred to above).
It is generally agreed that the links that point to a website are one of the most powerful way of climbing Search Engines results pages (in fact many argue it is THE most important factor). – To put it most simply – every link to your site is seen by the search engines as being a vote of confidence in your site.
Ideally Speaking – The best inbound links have three main qualities to them:
  1. they are from higher ranked sites than your own
  2. they are relevant to the topic you are writing about
  3. they link to you using relevant keywords to your page
Whilst you may not have complete control over who links to you these are the types of links that you should be dreaming of.
How to generate quality inbound Links?
Of course whilst most of us know this it doesn’t make getting such links any easier – its in the hands of others in many cases. So how do you get such links?


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