Richard Mofe Damijo To Allegedly Sue Jumia Nigeria Over Unauthorised Use Of His Photos TrendyVoice

26 July 2016

Richard Mofe Damijo To Allegedly Sue Jumia Nigeria Over Unauthorised Use Of His Photos

Nollywood actor, Richard Mofe-
Damijo may be planning to take online
shopping platform, Jumia to court over
the unauthorized use of his photo on
the brand's Instagram page dedicated
to fashion.

The 55-year-old actor yesterday blasted
Jumia for consistently making use of his
dapper photos as a means of promoting
their products without his express
permission after they posted his
photo on their Jumia Fashion Instagram
page yesterday. RMD's publicist states
that the unauthorized use of
RMD's image by the online fashion and
beauty retailer has been ongoing for a
while and has had the effect of
portraying to unsuspecting customers
that RMD regularly patronises the site.

RMD believes that the unauthorized
use of his image to promote
Jumia products and website has
enhanced brand awareness about
Jumia's fashion line at his expense. The
Diamond Ringactor is said to have
asked his lawyer, Mena Ajakpovi of
Messrs. Abraham & Co. to engage
Jumia on the matter but they have
been defiant and unapologetic.

Even though they admitted to
taking the images from the actor's
Instagram page, they claim there is no
copyright infringement case since the
image was on a public platform. Jumia
has since taken down the photo but
RMD's lawyer stated that they have
shown no remorse nor offered any
conciliatory compensation.

Because of this, RMD has decided to
sue Jumia for punitive and exemplary
damages for the infringement of his
image rights.

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